The money was raised during a 06:00 to 18:00 live station broadcast and telethon from the Pavilion Shopping Centre. Businesses of all sizes and from all over KwaZulu-Natal joined residents in pledging support for the annual CSI initiative. Pledges and challenges were read out on-air.
Uzalo's Khaya Dladla; former Idols winner, Khaya Mthethwa; Amazulu players, Logie Naidoo and Mo Magic; comedian Carvin Goldstone; Dolphins players; and Man International Models joined
East Coast Radio presenters in manning the phone lines.
Every cent raised will support Game’s Amalunchbox initiative which creates sustainable school lunches for under-nourished children across KwaZulu-Natal. The Amalunchbox project provides disadvantaged schools with the facilities so they can prepare nutritious meals in hygienic conditions.
Darren Maule and the
East Coast Breakfast team kicked off the challenge at 06:00. The day saw a stream of KwaZulu-Natal businesses and residents of all ages played their part for the province’s disadvantaged children. At 18:00, Zaba and the
East Coast Drive team celebrated the final pledge amount of R1 056 816.
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