ISF is a trade-only event and provides a platform for international suppliers and manufacturers to connect directly with local distributors, retailers, and procurement departments from South Africa and the rest of the continent.
The fair provides access to the most recent global innovations, retail, and commercial product which ranges from home, office, gift, and hospitality sectors.
“We are very excited to be working alongside the Reed Exhibitions’ team on the launch of the fair,” said Stella Carter, head of client services at Stratitude. “It’s a landmark event for Africa, and it’s our task to build the ISF brand and create awareness of the exhibition in South Africa and across the continent. As a member of AMIN Worldwide, Stratitude has access to an effective African network, which puts us in a good position to introduce and expand the ISF brand to the desired African countries.”
Developed and managed by Reed Exhibitions, ISF forms part of the company’s award-winning lifestyle, design, and retail portfolio that includes titles such as Decorex South Africa and 100% Design South Africa.
ISF is expecting 200 exhibitors from at least 15 countries, with confirmed exhibitors coming from China, Turkey, Germany, India, and Brazil.
“Stratitude has a strong PR offering, which impressed us,” says Sian Cullingworth, portfolio director of lifestyle, design, and retail at Reed Exhibitions. “We look forward to collaborating with their team to create a hugely successful event.”
For more information, visit www.stratitude.co.za. Alternatively, connect with them on Facebook or on Twitter.