The digital signage solution will allow people to pick up a toy version of the animals the SPCA helps. By lifting up the cat or dog, visitors will learn more about how they can help the SPCA.
It is through the engagement with the technology and information shared that the SPCA hopes to build a connection with the visitors.
“A lot of people see technology as disruptive and say it’s moving us away from each other. We wanted to show that it can be used to raise awareness and actually be a part of building a caring community. By creating a display that excites people to learn about the SPCA and hopefully contribute to the protection of their animals, we aren’t disrupting them. We’re using a format they are already used to, technology and screens, to enrich their lives and to improve the lives of those who can’t speak for themselves – the animals,” says Ivano Stipcevich, head of digital signage networks at Global Access.
By engaging with Sensanetik, visitors can help the SPCA either through adoption or various other ways; from dog walking to donations.
“The Sandton and Marlboro SPCA will also be there on the day where we know our display will help draw interest to them; but also, it will be remembered long after the day. It’s an honour to be able to use our innovations to help,” says Brad Willson, managing director at Global Access.
For more information, visit www.globalaccess.co.za. Alternatively, connect with them on Facebook or on Twitter.