Atmosphere’s list of accolades included a Silver, with the King James Group, for its '#ConspicuousSaving' campaign for Sanlam in the South African Campaign of the Year category, and won a Silver in the Best Mid-Sized Consultancy of the Year category.

“Looking at our campaigns that won this year, I think there are some strong similarities in what made them award-winners. They were informed by a strong insight, they had a single-minded idea at their core, they broke category marketing conventions, and they pushed the idea across multiple platforms and disciplines to live up to its full potential. What’s great about the PRISM Awards is that it proves that this kind of approach can have measurable business results,” says Dan Pinch, executive creative director of PR and social media at the King James Group.

Other awards from the evening, with the King James Group, were:

  • Two Gold’s for Sanlam '#ConspicuousSaving' in the Financial Services category and in the Social media as the primary method of communication category; 
  • One Gold for Santam 1001 Days in the Business-to-business category and one Silver in the Campaign best informed by data and analytics category; and 
  • One Bronze for Bostik Beasties in the Consumer PR for an existing product category.

Atmosphere also won another two Bronze awards for:

  • Cotton On 91 Ltd in the Launch of new product or service category; and 
  • Hasbro’s Monopoly Mzansi in the Media relations category.

“We’re super proud of the awards we won this year, but we are even more 'stoked' that we’ve been consistent in delivering award-winning work that leads to business results for almost a decade. We entered our first campaign in 2009 and won a Gold for Sanlam Investments in that year, and this was topped by two Gold’s for Sanlam eight years later,” adds Nicola Nel, managing director of Atmosphere.

For more information, visit www.atmosphere.co.za or www.kingjames.co.za.