“We would like to thank our international speakers from the International Communication Consultancy Organisation (ICCO) and our national speakers for their significant contribution to this conference,” says Adele Paulsen, executive director of PRISA.
A panel discussion chaired by newly inaugurated PRISA vice president Daniel Munslow on the ‘Five big changes in the public relations landscape every business should know’ reinforced the need to develop skills of the new entries into the industry, with the focus being on the Work Integrated Learnership (WIL) within the South African landscape.
The outcome of the panel discussion led to a surprise when three companies opened their doors and offered internship placements to the students that were assisting at the PRISA conference.
A few topics such as future-proofing our profession, ethics, and digital transformation in public relations, got delegates debating about the future of the industry.
The evening ended at the PRISA 60th Gala Dinner. The PRISA Golden Medal Award for outstanding public relations (that has only been awarded 12 times in the Institute’s 60 years of existence) was received by Mohamed Sooliman on behalf of his father, Dr Imitiaz Sooliman.
Dr Sooliman was honoured for his comparable humanitarian work rendered to South Africans, his country, and internationally.
“Last, but not least, we also wish to thank our sponsors for their awesome support as it wouldn’t have been possible to pull off such a remarkable conference without them,” concludes Munslow.
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