Based in Sandton Commercial Village in Marlboro, Johannesburg, Central City is five minutes away from the Sandton/Marlboro SPCA.

“The whole object of the day was to share our passion for the geek culture with new people, while still helping a good cause and bringing awareness to the best sidekicks any hero could have – their pets,” says Stephen Lewis, co-owner of Central City Comics.

People from around Johannesburg gathered from 10:00 to get their free comic books and donate to, and support, the SPCA. Everyone who donated got a 10% discount on their purchases from Central City as well as a badge of honour for joining the #CCHeroes community.

Lee Herrmann, co-owner of Central City Comics, adds, “The SPCA is run purely on donations and receives no money from the government. This was our opportunity to make a difference and give our awesome heroes (our customers) a chance to help too. That’s why we called it Be A Hero Day and not just FCBD. It was a day to do enjoy what we love and make a difference.”

The Sandton SPCA, from the combined efforts of the comic book store and all the visitors and exhibitors on the day, managed to gather donations of food, money, and blankets to the value of R10 000. Everyone involved came together with exhibitors, selling 'geeky' merchandise with food trucks feeding the humans and cosplay competitions for pets, kids, and professionals.

Mix 93.8 FM also joined in on the day, delivering a live broadcast during Hain Kaiser's show and were seen supporting and donating to the SPCA throughout the day. Global Access helped set up the stand for the Sandton SPCA with bowls for the pets as well as a custom SPCA Sensanetik display.

It was definitely a Free Comic Book Day with a difference, and Central City looks forward to next year which will, hopefully, be even better.

For more information, visit www.centralcitycomics.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.

*Image courtesy of CentralCitySIDEKICKS