Tribeca will support Targus in increasing awareness of the brand in South Africa, growing its market share, and introducing the company’s wide range of products and services beyond laptop bags, for which it is primarily recognised.
“Targus launched the original laptop bag back in 1983 and is recognised in South Africa as one of the bestselling and premium quality laptop bag brands,” says Samantha Robinson, account director at Tribeca.
The Targus product and services range, however, has grown since then, and now spans signature laptop and tablet cases, docking stations, as well as accessories and peripherals, including privacy screens, laptop coolers, locks, styluses, and screen protectors, among others.
“Our communications objective will be to ensure that South African office workers, who due to the rise of mobile connectivity and the advent of hot desking, are no longer bound to one specific office or desk, are aware that Targus has the best products and solutions for their specific needs.”
To this extent, Tribeca will adopt a 360-degree, multi-channel, earned, owned, and paid communication strategy to secure reviews, thought leadership, feature articles, and profiles of key Targus spokespeople.
For more information, visit www.tribecapr.co.za. Alternatively, connect with them on Facebook or on Twitter.