Former Aluwani interns, Warren Handley and Tom David, have climbed Kilimanjaro, the highest mountain in Africa, and are currently walking the more than 6 000km back to Johannesburg, living at, or below, the South African food poverty line of two dollars a day.
"In 2007, the founder of Aluwani (formerly The Lonely Road Foundation), FCB Joburg managing director, Thabang Skwambane, completed an unsupported cycle of about 6 000km from Johannesburg to Mount Kilimanjaro in Tanzania and finished his journey by climbing the mountain," says Handley.
He adds, "His three-month journey symbolised the lonely road that orphans and vulnerable children walk through childhood. It was inspired by 22-month old orphan, Sello Moloto, who Thabang met while she was waiting hungrily for food among 63 other orphans."
The ad was written by copywriter TJ Njozela, who two years ago walked from Johannesburg to Cape Town in 31 days to raise money to buy wheelchairs for those who could not afford them.
Others in the team were art director Fezi Mpenbe, creative director Suhanna Gordhan, and executive creative director Jonathan Deeb.
"As former Aluwani interns, we saw the 10-year anniversary as an amazing opportunity to build on what Thabang did to start the organisation and highlight both the progress and new challenges that have been discovered," concludes Handley.
You can watch the ad here.
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