Samsung appoints PR Worx as its communications partner

Samsung has mandated PR Worx to provide strategic PR counsel and communication efforts, including driving brand and product awareness, managing stakeholder engagement, thought leadership, media relations, and crisis communication.

"The appointment of PR Worx was an obvious choice for Samsung South Africa. We wanted to work with a PR agency that understands our company’s proposition and the industry we’re in, but is also as agile and innovative as our brand in the conception of creative ideas. We believe we found in PR Worx a communications partner who will be able to tactically influence consumer’s mindsets in the region," says Justin Hume, chief marketing officer at Samsung South Africa.

He adds, "Visibility is key to us. The strength of the PR Worx team’s credentials, their approach to innovation, and challenging the industry norm makes them ideal for carrying Samsung’s vision forward and reaching our business goals of increased market penetration and revenue growth.”

Madelain Roscher, founder and managing director of PR Worx, says, "Samsung’s technological advancements are seeing the world move into what’s coined as the fourth industrial revolution and, for obvious reasons, the 'Internet of Things’ (IoT) becomes top of mind. With all of that comes a great story that’s unknown to many consumers, which needs to be mined within the PR space."

She adds, "This approach to innovation and an intense understanding of stakeholder mapping are but some of the similarities PR Worx shares with Samsung. By putting the relevant consumers at the centre of our targeted communications efforts, we believe we will be winning hearts, building strong brand communities, and encouraging deep and meaningful conversations and relationships with Samsung’s customers."

PR Worx recently saw the firm claim no less than 12 PRISMS at the 2017 awards. PR Worx says it is delighted to partner with the Samsung brand to disrupt the status quo with innovative PR.

"We are confident in the award-winning agency’s unparalleled expertise, creativity, and ability to expand our media presence in South Africa among our target audiences," concludes Hume.

For more information, visit www.prworx.co.za. Alternatively, connect with them on Facebook or on Twitter.