De Freitas joined the public relations industry in 2015, having completed her internship at the SLOVO Centre of Excellence and joins the company from her previous role as a public relations assistant. She has worked on brands Unilever Food Solutions, Tsogo Sun, and the South African Culinary Team.

"Our team has already benefitted significantly from Shernese’s passion for public relations. Her commitment to excellence in her daily tasks makes her an invaluable asset to our team," says Roxanne Marais, account director at Tribeca.

De Freitas holds a national diploma in PR and communications from the University of the Johannesburg.

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