The SABRE Awards recognises achievements in branding, reputation, and engagement and has a 25-year heritage, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America, and South Asia.

The winners from those regional competitions are eligible for the Global SABRE Awards, which recognises the best PR campaigns from more than 5 000 entries around the world.

In addition, the winners from the African SABREs will be entered automatically into consideration for the EMEA awards, which will continue to include an African category – and to accept African entries in all categories.

Paul Holmes, who chairs the SABRE judges, says, "Last year’s inaugural African SABRE Awards competition attracted entries from across the continent and spotlighted great work in multiple markets and multiple practice areas. We are excited to expand on that success this year, and to showcase great African work to the global public relations community."

APRA president Yomi Badejo-Okusanya adds, "APRA is delighted to be partnering with The Holmes Group in this second year of the SABRE Awards Africa. Recognition of the quality work being done across the continent of Africa is important to the continued growth and upliftment of the industry, and we want to showcase to the world that Africa is rising."

The SABRE website is still open and accepting entries.

A complete list of categories for the African competition can be found here, with tips for successful entries here.

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