Albany Bakeries launches its '5 Million Meals' campaign

In partnership with the Shoprite Mobile Soup Kitchen, the campaign aims to deliver five million meals to underprivileged children across South Africa.

"We are committed to improving the lives of vulnerable school children and their communities by focusing on nutritional and educational enhancement," says Albany Bakeries marketing manager Pondo Belot.

For every loaf of Albany Superior and Everyday bread purchased during the campaign at SPAR, Shoprite Checkers, Pick n Pay, and spaza shops, a child in need will be fed.

Added to this, consumers stand a chance to help a school win R10 000 in cash towards a nutritional and/or feeding scheme. In total, 50 schools across South Africa will benefit from Albany Bakeries.

Albany Bakeries is in partnership with LoveToGive, a non-profit organisation (NGO) that feeds 2 300 malnourished and hungry children while aiming to empower unemployed women with skills training, mentorship, and monthly food parcels.

Together with Albany, the NGO currently aims to provide a filling meal every morning to disadvantaged children to ensure they don’t go to school hungry. To date, 63 699 learners from impoverished communities across the country have been provided with breakfast every day.

For the past three years, Albany Bakeries has also been involved in a feeding scheme with Shoprite’s Mobile Soup Kitchen, providing a  meal of soup and Albany bread to more than 300 000 South Africans every month.

Individuals can help improve by purchasing a loaf of Albany bread at local Spar, Shoprite Checkers, Pick n Pay, and spaza shops.

For more information, visit www.albany.co.za. You can also follow Albany Bakeries on Facebook or on Twitter.