Riverbed CEO Monalisa Sibongile Zwambila says, "This year, creative excellence will be our principal purpose, and all efforts will be strategically aligned to thrust us ahead to join the ranks of the top creative agencies."

Miller is a multiple award winner with big brand experience across three continents. Miller is also one of the most awarded creatives in South Africa, with over 100 awards, including 15 Cannes Lions, for some of the world’s largest brands.

Miller has judged at Cannes, the Clios, the D&AD Awards, Adfest and at Spikes. Miller has also served as chairperson of the Loerie Awards and, in addition, has served on the worldwide board for both Lowe and JWT.

Miller says, "Riverbed provides the possibility to do great work. This, plus the shared desire and vision to grow the agency against the back of great creative, is what excited me most about this opportunity."

Miller adds, "While many creative agencies market themselves as an integrated agency, in reality, many simply outsource these services and white label it."

"In contrast, Riverbed houses all through-the-line disciplines in-house, creating a unique opportunity to build astounding brand experiences across platforms. It’s impressive to see how the teams work together on client briefs to build great brand stories and ultimately, effective campaigns," says Miller.

Zwambila says, "I’m excited by this partnership. Credentials aside, Adrian has bought into Riverbed’s vision and philosophy, and we’re keen to work together to enable it."

"We’ve spent the better part of this year working on strategy and bringing in the best creative talent. Our team has clarity in what we’re doing, and we all understand why," adds Zwambila.

The agency will be launching a new campaign at the end of May which aims to make the industry sit up and take notice.

For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook or on Twitter.