One-eyed Jack appointed by Pernod Ricard South Africa

"The agency was invited to a three-way pitch and won the business through its creative ideas, solid understanding of the Jameson brand, track record and passion for the work," says Daryl Dixon, marketing manager for Irish Whiskey and Tequila at PRSA.

"It’s important that our agency partners not only deliver great work, but represent the ethos of our brands and Pernod Ricard culture. The team at One-eyed Jack are a right fit for Jameson and the incredible things we have planned," adds Dixon.

"As the largest brand in the PRSA stable, we’ve had our eye on Jameson for a while," says agency director Darren Sandras. "We are excited to bring our ideas to life and work with the brand team and partner agencies to really take Jameson to a new level in the coming 12 months."

PRSA also awarded One-eyed Jack both the Olmeca and Altos tequila PR accounts. In addition, Ballantine’s Scotch Whisky has re-appointed the agency for a third year.

For more information, visit www.one-eyedjack.co.za. You can also follow One-eyed Jack on Facebook, Twitter or on Instagram.