The campaign, conceptualised to open a dialogue about the stereotypes that women face in the workplace, aims to present a different viewpoint on the way professionally qualified women are viewed in society.
The campaign also aims to tackle the labels that disempower women by re-formulating them in an empowering way, challenging age-old bias.
Each piece in the 'Women acknowledged' series commences with a disempowering statement, which is then countered by an empowered statement.
It will focus on women in some of the main careers that make up the PPS membership base, namely engineering, academia, accounting, architecture, law, medicine and dietetics.
"Irrespective of their qualification, female professionals are not treated as equals to their male counterparts because they are seen as women before being seen as professionals," says Ayanda Seboni, group executive: brand, marketing and communications at PPS.
"PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity," concludes Seboni.
The campaign will be launched on print publications, digital media (Facebook, Twitter, Instagram, LinkedIn, WhatsApp, YouTube) and websites.
For more information, contact [email protected] or visit www.pps.co.za. You can also follow PPS on Facebook, Twitter or on Instagram.