BrandTruth was appointed following a competitive search and pitch process, which included several other agencies, and the engagement has been effective from Monday, 1 October.

The agency will work on developing Sony Mobile’s overall marketing communication strategy and will aim to enhance the premier positioning of the brand as well as raise awareness across digital and PR channels.

Christian Haghofer, Sony Mobile country manager South Africa, says, "The standard of pitches we received for this contract was extremely high, but BrandTruth stood out by showcasing its deep understanding of how to integrate strategy with communication platforms in order to meet Sony Mobile’s objectives."

"We were very impressed by the quality of its creative ideas, sprouting from its expertise in immersive multi-platform storytelling while incorporating the latest technology," adds Haghofer. "We are very much looking forward to working with them." 

"We are delighted to be partnering with Sony Mobile South Africa," says Wayne Flemming, founder and managing director of BrandTruth.

Flemming adds, "We understand that while the world continues to revolutionise itself with tech-heavy advancements, the key lies in more than just grabbing attention, but in creating authentic content and meaningful customer engagement – something that Sony already does well."

He concludes, "We look forward to accelerating this iconic brand and taking its marketing communications to the next level."

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