"With BCW, we combined the deep expertise of our two heritage organisations – Burson-Marsteller and Cohn & Wolfe – to create an advanced agency that meets the needs of today’s clients and their targeted stakeholders," says Donna Imperato, global CEO, BCW.
"We drive transformative results for our clients through big ideas rooted in earned media, backed up by data and analytics, and scaled across all channels," adds Imperato.
Imperato says, "BCW is the agency I envisioned years ago – an expert in delivering digitally driven, creative communications solutions across all marketing and communications disciplines. Our new identity, and especially our website, clearly illustrate those strengths."
"The unmistakable focal point of our new website – www.bcw-global.com – is our work," says Jim Joseph, global president, Brand Solutions. "It’s clear from our client success stories that BCW is about combining world-class expertise in our legacy strengths with next-generation integrated solutions."
"And that’s exactly what we wanted to express with our new branding and logo: the union of the best of both our worlds – to form something truly distinctive, fresh and innovative," adds Joseph.
The BCW network comprises more than 4 000 professionals on six continents including earned media experts; specialists skilled in research, analytics and insights; creative strategy and activation; digital, social and mobile innovation; and paid media.
On Tuesday, 14 August, BCW announced the acquisition of HZ in the United States, adding HZ’s nearly 200 creative and digital professionals to the BCW organisation.
For more information, visit www.bcw-global.com. You can also follow Burson Cohn & Wolfe on Facebook, Twitter or on Instagram.