All Simple Truth products aim to adhere to three promises:
  • No artificial colours or flavours
  • No artificial sweeteners
  • No added MSG
The demand for healthier products and greater convenience has steadily been increasing over the past few years, and Checkers says that making better choices should be easier for customers. That’s why Simple Truth products retail at supermarket prices.

The range includes convenience meals, breakfast staples (including oats, muesli and rusks), snacks (biscuits, dried fruit rolls and seed crackers), pantry essentials (apple cider vinegar, peanut butter, raw honey and vegan noodles) as well as household cleaning products. Among these are vegetarian, vegan, gluten-free, raw, organic, reduced sugar, high protein as well as eco-friendly options.

According to Checkers, retailers globally are expanding their offerings so as to not just sell products but to also offer time-strapped consumers solutions.

In line with this trend, Checkers aims to continue to improve and expand its range of added-value foods and recently became the first South African retailer to launch affordable meal kits.

Simple Truth’s unique packaging includes a green circle. Additionally, each product’s unique benefits are communicated on the front of the pack.

Simple Truth will be available nationally at all Checkers and Checkers Hyper stores from Monday, 22 October. New additions and range extensions will be introduced in the coming months to provide consumers with more categories.

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