Thabisa Mkhwanazi, KFC public affairs director, says, "It’s unthinkable that children in our country are still dying from hunger and malnutrition, both preventable causes, with stunting affecting millions more."
Mkhwanazi adds, "While this is an issue that should have our attention, sadly, people have become numb to bad news. In fact, you don’t need to look far; our social media timelines are flooded with headlines that shouldn’t trend, while the important ones get lost in the news cycle."
"So this year, our job is to get people to rethink how they feel about this childhood hunger. We will do this by bringing it to their attention in an unconventional way and will work with like-minded people who believe in the cause to make this alarming stat trend in South Africa," Mkhwanazi says.
Add Hope has teamed up with Nasty C, who alluded to a big #1120under5 drop. Following this, #1120under5 was seen on the social media platforms of influencers in the fashion, music and art scene.
"Anything that robs people, especially children, of their opportunities is close to my heart. Hunger is one of those things. I've taken a stand with Add Hope to help make sure no child goes hungry in South Africa. And I want everyone else to care about it, too. Let’s stand together, join a movement to help drop this stat and ensure that no child goes to bed hungry," says Nasty C.
Mkhwanazi adds, "We’re only going to conquer childhood hunger if we work together to establish a broad social movement against the malnutrition that robs our children of their potential."
"Now, we’re asking the rest of South Africa to join the movement and help us drop the stat in two ways: you can either donate to Add Hope, or you can donate your social reach and share the #1120under5 story to help drive real change. It’s time to take a stand," concludes Mkhwanazi.
For more information, visit www.addhope.co.za.