While the PR industry is built on managing the reputations of other brands and companies, the reputation of PRs is often something of a mystery. Very few people know
exactly what these professionals actually do.
As Robert Wynne says in his article,
Five Things Everyone Should Know About Public Relations: “The public relations industry does a terrible job of public relations.”
If you’re thinking about choosing a career in PR, here are four things you should consider first:
Landing a job in public relations may sound daunting, but it doesn’t have to be. There are a number of simple tricks you can use to ensure that you ace the interview. Read more in our article, You're hired: Five ways to catch the eye of your next PR employer.