2018 has seen the rise of niche industries as more and more clients and consumers are switching from generalist to specialist PR pros.

But first, it’s important to know exactly what it means to be ‘niche’. It’s the combination of your specific skills, interests and even personality that make you suited for a unique position or role in a particular industry.

Now that you’ve got the meaning down, take a look at three secrets PRs can tell you about being niche:

Want to stay up to date with the latest news? Subscribe to our newsletter.

PR is an industry that usually puts its best foot forward, but it’s not without its fair share of mistakes. Read more in our article, Three things we’ve learned from 2018’s PR blunders.
*Image courtesy of Freepik