The visit to PRISA Head Office in Bryanston, Sandton was an attempt to expose and give students of the developing Eastern Cape-based university a first-hand experience and an opportunity to get involved in different acts of the PR profession.
Recently appointed executive director and former President of PRISA Victor Sibeko gave the students a first-hand account of what it is like being a PR practitioner in the changing times in South Africa.
Sibeko also encouraged students to consider joining a professional body and register with PRISA. Belonging to a professional body enhances students' chances of interacting with PR practitioners from across Southern Africa and finding internship placements.
For more information, visit www.prisa.co.za. You can also follow PRISA on Facebook, Twitter or on Instagram.