Tom Manners, managing director of Clockwork media, says that winning Large Agency of the Year at the PRISMs in 2017 and 2018 fundamentally changed his business.
"For a young startup, it put us on the map and we were suddenly included in many pitches and RFP processes that we hadn’t seen before. It has played a major role in our evolution as an agency in terms of what we are today," says Manners.
Nicola Nel, managing director of Atmosphere Communication, adds, "As the PRISMS have grown in stature, we are also seeing more and more prospective clients asking for award-winning campaigns. Winning PRISM Awards over the past 12 years has really given us a competitive advantage when it comes to pitches."
She says, "As a veteran entrant into the PRISMS, we can testify to the value of our local industry awards. It ensures a healthy competitive spirit among local agencies and internally too."
"It pushes us to always focus on tangible business outcomes for our clients, and there is nothing as rewarding after a campaign review when we turn to each other and say, ‘that’s worthy of a PRISM entry'," she adds.
Nel says the awards are a great team motivator that encourages 'Atmospherians' to have a more business approach to their work.
A team of more than 60 adjudicators aim to look for the best of the best – for work that is the benchmark for the PR and Communication industry during the PRISM judging process.
Bridget von Holdt, convenor of the PRISM Awards, says, "The PRISM Awards are seen as the premier awards of the public relations and communication industry. In my more than 20 years of being involved in the awards, I have seen how countless agencies and individuals benefit from winning a PRISM Award. If you want to be noticed, I would encourage all agencies and individuals to enter the 2019 PRISM Awards."
The closing date for entries is Friday, 22 February 2019 before 17:00.
For more information, visit www.prism-awards.co.za or www.prisa.co.za. Join the conversation by using the #PRISMAwards19 hashtag.