Social media is not only becoming an increasingly important part of our personal lives, but also our professional ones – especially in industries like PR. Why? Because social media is a platform that allows PR pros to stay on top of current trends, create sound communication strategies for clients and build approachable brands. But in order to leverage the power of this platform, they first need to know how it’ll impact their daily operations.

Take a look at the ways social media has changed the PR industry:

Want to stay up to date with the latest news? Subscribe to our newsletter.

Wondering how to incorporate social media into your professional life? Take a look at these six social media tips that PR pros can’t ignore to get you started.