The Lufthansa Group has chosen agency achtung! to lead the global PR activities for its airlines. These include the brands Lufthansa, Austrian Airlines, Swiss, Eurowings and Brussels Airlines. Atmosphere Communications has additionally been appointed as the South African agency, and will work alongside achtung! to manage local PR activities for the group.
achtung!, with 160 employees in Hamburg and Munich, has won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside the home markets of Germany, Belgium, Austria and Switzerland.
The agency has created its own global network of hand-picked agencies for the Lufthansa Group. The network and its processes are individually arranged. achtung! assumed the mandate on Tuesday, 1 January.
"We are proud to represent the Lufthansa Group. Each agency is meticulously selected in the individual global agency network we've created for the Lufthansa Group. This network exists singularly for the Lufthansa Group," says achtung! CEO Mirko Kaminski.
"Our successful work on the opening of the Elbphilharmonie and for renowned customers including SWISS and Kaldewei has demonstrated that we can best fulfil the role of an international lead agency," Kaminski adds.
The international network
Lufthansa and achtung! have developed criteria to identify agencies with the London headquarters of The Network One. A shortlist was drawn up for each market to then hold discussions with the agencies deemed best.
According to achtung!, experience in the aviation industry, corporate and consumer expertise, as well as excellent media contacts, were decisive for the final selection. The result is an individual, hand-picked, high-performance network globally unique in its composition.
The team under Andreas Bartels, head of Lufthansa Group Communications, is responsible for the agency decision at the Lufthansa Group. "achtung! has put together a tailor-made network for the Lufthansa Group that perfectly fits our needs," says Bartels.
"This is the first time an agency is supporting the global communication of all of the Lufthansa Group's airlines. This enables us to become even faster and more agile and to standardise processes. achtung! won us over with creative ideas, international competence and team spirit. We are looking forward to successful cooperation," Bartels adds.
For more information, visit www.achtung.de or www.atmosphere.co.za.