The Daredevil Run aims to highlight the importance of early detection of male cancers, with participants running through the streets of Parktown, Johannesburg wearing nothing but a purple Speedo.
"This will be Tribeca’s fourth year managing the PR campaign for the Daredevil Run, which is a testament to the continued great work that is executed on this project each year and also to their passion for working on a project that has such a great impact on the lives of so many South Africans," says Warwick Bloom, group marketing, Hollard.
"The team always manages to find new ways to get South Africans talking about what has historically been a taboo topic," Bloom adds.
In 2018, the run raised over R500 000, which went towards The Cancer Association of South Africa (CANSA) and The Prostate Cancer Foundation to fund various awareness campaigns, including the ManVan, which goes into remote areas to test community members for Prostate Cancer.
"We’ve built a strong relationship with the Hollard Daredevil team over the years. We will, therefore, continue to embrace the opportunity to work on a project that is close to all our hearts, and with a brand we so deeply respect," says Davina Malan, business unit director at Tribeca.
"Every single person in our team has been affected by cancer in some way, and we’re fully committed to supporting the Hollard team in its goal of helping men detect the disease early," Malan adds.
For more information, visit www.tribecapr.co.za. You can also follow Tribeca on Facebook or on Twitter.