“I think the press release format is dead,” says TechCrunch editor, Mike Butcher. Is he right?

Over recent years, the daily life of a PR pro has changed considerably. This is thanks to advancements in social media and digital advertising, as well as the ever-increasing need for personal relationships between brands and consumers.

However, one thing that hasn’t changed is the press release.

So what does this mean for the PR industry? Well, the time for press releases isn’t exactly over, it just needs to evolve.

Watch our latest video below to find out how the press release needs to adapt in order to survive:

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It takes more than big news or exciting predictions for your press release to catch the eyes of journalists. And with all the competition out there, making sure your press release stands out is imperative. That’s why we’ve put together this simple guide to get you started: Your essential guide to sending press releases at the right time.