The digital network aims to position Primedia Outdoor as a robust media partner in the OOH landscape, delivering the best locations and high-quality products into the marketplace.
Following the success of its Freeway Digital Network in Gauteng, Primedia Outdoor’s new 4.5m x 18m LED billboard in Durban delivers an audience impact of 3 327 782 over four weeks. Audiences travelling from the southern suburbs towards the Durban CBD will be met with the LED billboard.
“The addition of this superb new freeway LED marks a key step forward in our advancement with our DOOH growth strategy in South Africa and the rest of Africa. We are committed to deliver dynamic quality platforms for our clients and their brands,” says Jorja Wilkins, marketing services executive of Primedia Outdoor.
“We are dedicated to offering advertising solutions that are impactful and engaging, allowing clients and agencies to develop significant DOOH campaigns that positively influence purchase behaviour,” adds Wilkins.
Primedia Outdoor now delivers a newly extended freeway digital network of five freeway LEDs, measuring a total of 405 square metres with a unique audience reach of over 1.9 million people and audience impacts of 21 525 479 over a four-week period.
According to Primedia Outdoor, its roadside DOOH, which also includes Urban and Township LED billboard networks, stretch over three provinces delivering notable audience impacts of 33 560 157 over a four-week period.
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