Pietie Ferreira, Endulini Fruit CEO, says, "We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly and change public perception through the media."
"Boomtown scored on all counts, and we look forward to developing a long-term partnership with them to support the ambitious Endulini Fruit growth plans,” adds Ferreira.
Boomtown will provide ongoing PR and stakeholder engagement support for Endulini Fruit, which is looking to grow its farming production and export business through partnerships.
Andrew MacKenzie, Boomtown’s managing director, says, "Historically, the Eastern Cape citrus industry has been a significant contributor to the South African economy, but has had its challenges in recent years. We're excited to support such a valuable sector and a fellow proudly Eastern Cape business and share the quality produce and services we have to offer.”
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