Stellenbosch Wine Routes announced a new executive in 2018, chaired by Michael (Mike) Ratcliffe, and it has embarked on a strategy in an aim to ensure the ongoing growth of the wine route.

In its capacity as Stellenbosch Wine Routes' PR partner of choice, Feed That Bird will be instrumental in aiming to ensure that the Routes' newly invigorated energy is channeled along the correct digital and PR channels.

Jeanri-Tine van Zyl, director at Feed That Bird, says, "My team and I are exceptionally proud to be providing our expertise in the marketing of such a huge tourist attraction. The new Stellenbosch Wine Routes executive has creative energy, which complements ours, and we are especially excited to support the social change Stellenbosch Wine Routes stands for."

Feed That Bird was elected the PR partner of choice after a competitive search and pitch process. Ratcliffe adds, "Feed That Bird impressed us with their blue sky and strategic thinking."

"Its creativity is backed with solid recommendations from respected players in the industry and we have no doubt that the team at this agency has the energy to run with Stellenbosch Wine Routes and the exciting projects we have planned in 2019," concludes Ratcliffe.

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