Marketing and brand consultancy DNA Brand Architects walked away with the Campaign of the Year trophy for its AB InBev Lion Lager digital series campaign, 'iLobola Nge Bhubesi'.

The campaign aimed to show the importance of the partnership between agency and client and proved that they were in tune with the times.

The campaign also showed that brands are not only concerned about the commercial benefits of their work but also ensuring a cultural shift and engagement with the audience. "This campaign, 'iLobola Nge Bhubesi', certainly ticked all those boxes and got it right," said the judges.

The Lifetime Achievement Award was presented to Robyn de Villiers, chairperson and CEO at BCW (Burson Cohn & Wolfe) Africa. De Villiers has over 28 years’ experience in strategic public relations and communication in South Africa and across the continent.

She is also a recipient of the 2016 SABRE Award for Outstanding Individual Achievement and has recently been announced as the champion of WPP Stella locally, an international leadership and networking group for female senior leaders across the global WPP network.

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