Beale holds a BCom marketing degree from the University of Stellenbosch. He began his journey at Pernod Ricard in 2017 as media manager and was responsible for media relations across all the South African brands.

In his current role, Beale oversees paid media, digital marketing, social media community and content as well as public relations for all brands, including Pernod Ricard Corporate.

Among his attributes is being awarded an IAB Bookmark Award: Social Media Marketer of the year 2014. He has experience within the marketing and media industry, having begun his career as a media planner at MEC.

He went on to become the head of strategy at Cerebra Communications, and MD for MECNotaBene in Cape Town, before founding his own consultancy, Eight Thinking, which he successfully ran for a year.

Beale was also a contributing writer for for three years. 

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