The Heart Marathon is organised to help children who are suffering from heart problems, and currently, there are 512 children waiting to undergo heart operations at the Jakaya Kikwete Cardiac Institute (JCI).
The Alliance Media Tanzania team not only provided financial support but aimed to create awareness for the marathon which took place on Sunday, 28 April in Dar es Salaam with over 3 000 runners.
"Supporting a charity that provides heart surgeries to children in Tanzania allows us to make a difference that could not have been done without the support of our valued customers," says Greg Benatar, the sales and marketing director at Alliance Media.
The Alliance Media Tanzania says the team was proud to have put on their running shoes for a good cause. Recognised as a pan-African leader in outdoor and airport advertising, Alliance Media has the widest coverage on the African continent with over 25 000 sites in 23 countries.
Alliance Media has been awarded Best Outdoor Advertising Company in multiple markets for the past 10 consecutive years.
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