"Under the global theme 'Can Africa Lead Disruptive Innovation in Communications', we aim to really interrogate what the Fourth Industrial Revolution means for our sector and, most importantly, to discuss and learn together across the various disciplines and areas of work. There will be practitioners from academia, government and the private sector," says Nelisa Ngqulana, managing director of PR Trends ZA.

The event will bring together 150 practitioners and will include a lecture delivered by the University of Johannesburg’s professor Babu Sean Paul from the Department of Electrical and Electronic Engineering Technology.

Paul will touch on various topics that range from the Fourth Industrial Revolution to technology solutions demos as well as an exhibition that will showcase technology solutions coming out of South Africa.

A multi-discipline panel focussing on technology, ethics and the practice of PR and communications will aim to look at the future and what the ethical considerations pose for PR practitioners.

Endorsed by PRISA, and with input from partners like GCIS and Brand South Africa, attendees will have the opportunity to experience an event that will aim to challenge and inform practitioners, joining hundreds of fellow colleagues in similar events across 18 cities in the continent and beyond.

Africa Communications Week is a global campaign that takes place around Africa Day to encourage professionals to connect, engage, and reflect on the role of communications in Africa's development.

ACW also aims to promote knowledge and professional development by hosting informative webinars and masterclasses, as well as providing practical tools on how Africa focused communicators can begin to advance more realistic narratives about Africa.

Tickets are available via Quicket

For more information, contact [email protected] or [email protected].