Although PR is a fast-paced and ever-evolving industry, one thing that has always stuck is the terminology.

And while fancy jargon may come and go, we’ve put together a list of terms that every PR professional will hear from their colleagues or clients on a regular basis.

Are you ready for the lesson? It’s time to familiarise yourself with these 10 terms:


Spot any missing terms that you think should’ve made the list? Let us know in the comments section below.

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