Although PR is a fast-paced and ever-evolving industry, one thing that has always stuck is the terminology.

And while fancy jargon may come and go, we’ve put together a list of terms that every PR professional will hear from their colleagues or clients on a regular basis.

Are you ready for the lesson? It’s time to familiarise yourself with these 10 terms:

Spot any missing terms that you think should’ve made the list? Let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

What makes a PR strategy well-planned? Well, any PR pro who knows what they’re doing is able to identify the Five things any good PR strategy needs to include.