The accolade comes follows Meropa’s ranking — for the eighth consecutive year — as one of the Top 250 global PR firms.

According to The Holmes Report, “Meropa has built a reputation for client quality” and a “longstanding commitment to clients … powered as much by a vibrant staff culture as by its ability to build long-lasting, profitable relationships”.

“The firm employs 90 people across wholly-owned offices in Johannesburg, Durban, Port Elizabeth and Cape Town, supported by its own pioneering AfricaOne affiliate network, which spans 18, mainly sub-Saharan, markets”.

Although Meropa does not enter awards, The Holmes Report recognised “notable issues-management work” and the appointment of a new head for Meropa Digital, Jacques Kichenbrand as contributors to being ‘the best in Africa’.

“We are naturally delighted. We have been in business for 30 years, so it has been a long wait. We are especially pleased, as a proudly independent South African company, to have beaten all the big international agencies who were the other finalists,” says Patrick Gearing, Meropa chief executive.

“We are equally delighted, once again, to be ranked in the Top 250 – even though the weak Rand saw us continue our fall when measured in USD, from 220 last year to 231 this year. We are number one in both South Africa and Africa, with our only competitor just scraping into the list at 248,” says Gearing.

“This empirical recognition and that of our peers is important. Meropa doesn’t believe in getting between its clients and the footlights. Our clients are the heroes so we don’t seek awards for the work we do for them,” adds Gearing.

“These accolades are empirically based on the growth and success of our business. They would not be possible without the support of our clients —and we thank them for their support over the 30 years we have been in business,” concludes Gearing.

For more information, visit www.meropa.co.za. You can also follow Meropa on Facebook or on Twitter.