The pan-African communications agency will be responsible for PR campaign development and execution, strategy implementation, media relations and crisis management. The key areas of focus will be brand building, generating awareness and increasing engagement.

"We are so pleased to be selected as the communications agency for Ethiopian Airlines. There is a great deal of opportunity to work creatively with the brand. We are looking forward to building it and raising awareness of its extensive offering," says CEO of Africa Communications Media Group, Mimi Kalinda.

Abel Alemu, Ethiopian Airlines’ Southern Africa regional manager, adds, "We are looking forward to working with Africa Communications Media Group on promoting the product and services of the airline to the wide client base and the general public in South Africa. The [agency] approached the brief with a great deal of creativity and expertise, which was paramount to us in finding the right agency to work with."

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