Not many people think of ‘PR’ as being associated with the word ‘creativity’. However, many brands rely on creative PR campaigns in order to get their messages across to their audience.

And let’s face it: if a campaign isn’t creative, is it even worth engaging with?

It’s time for PR professionals to make creativity an integral part of their strategies. In fact, PR should basically eat, sleep and dream creative! And we have three reasons to back that theory up.

Here’s why creativity is vital to PR:

What’s your favourite creative PR campaign? Let us know in the comments section below.

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