The B-BBEE verification process was based on the Marketing, Advertising and Communication Sector Code, which defines Tribeca as a 'large entity' due to its annual turnover being greater than R10-million.

The Level 1 status affords Tribeca a B-BBEE procurement recognition level of 135%, enabling the agency to be retained by organisations that prioritise achieving high procurement recognition levels in compliance with the Broad-Based Black Economic Empowerment Amendment Act of 2013.

Tribeca’s commitment to empowerment includes a partnership with the Itirele Foundation Charitable Trust, an independent trust with a focus on igniting and fostering a culture of black female entrepreneurship in South Africa.

Itirele owns 18% of the issued shares of Tribeca unencumbered and applies the dividend income received from this shareholding to support the growth of small and medium enterprises, develop entrepreneurial role models and stimulate and reward entrepreneurial innovation.

Tribeca’s focus on entrepreneurship in its B-BBEE strategy also saw the company scoring well in other Marketing, Advertising and Communication Sector Code elements.

These included Enterprise and Supplier Development, where it partners with black female-owned enterprises and suppliers; Responsible Social Marketing and Communications, where it partners with Junior Achievement South Africa; and its Skills Development strategy, which focuses on previously disadvantaged individuals both within and outside its business.

"Tribeca’s approach to transformation and empowerment embodies our values, ethos and business philosophy. We are proud to have secured a Level 1 B-BBEE status for the second consecutive year. [We achieved this] by believing that contribution is more important than compliance, by placing people and relationships at the forefront of everything we do and by embracing the ethos and intent of B-BBEE," says Tribeca director Cian Mac Eochaidh.

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