Since 2018, Tribeca has aimed to manage a business-led, brand-driven approach to Bolt (previously Taxify), taking the lead in issues management and driving awareness of its service offerings through strategic and targeted PR. According to Bolt, the increased scope of work allows for more proactive storytelling and campaign activity.
"Tribeca is obsessively focussed on business objectives when crafting PR strategies and communication tactics," says Gareth Taylor, country manager at Bolt South Africa. "This has been incredibly refreshing in a space that is so often fixated on AVE and its apparent value."
"The complex nature of our business means that we need a highly-skilled, professional team of consultants. [They need to be] passionate about what we do to support us in the turbulent but exhilarating environment of on-demand transportation. Having Tribeca as our PR and communications partner is a huge asset," he adds.
Tribeca is currently working with Bolt to manage PR activity in 12 cities in South Africa with the impending launch of additional cities throughout the year. Tribeca is also working with the team to launch Bolt for Business, a new platform that enables businesses to manage work trips through a single platform, and Bolt Food, a food delivery app.
"Bolt requires the team to be actively involved in the business," concludes Natasha Marot, account director at Tribeca. "This is both an exciting and daunting task, but we know that the work that we do has a real impact on Bolt’s bottom line. We are looking forward to growing with the brand and contributing to its successful expansion in South Africa."
For more information, visit www.tribecapr.co.za. You can also follow Tribeca on Facebook or on Twitter.