Riverbed, a creative communications agency, says that its PR division has seen 'significant growth' in the agency's ideas-lead approach to PR.

Monalisa Sibongile Zwambila, Riverbed's CEO and founder, says, "As the shift in focus and budgets towards public relations has grown in recent times, we've seen a spike in the number of integrated agencies pitching for and winning public relations campaign work." 

"Sasol partnered with us based on our content development competency across all disciplines. We were also able to demonstrate our strategic skills and our ability to take advantage of tactical time-sensitive opportunities," Zwambila adds.

The Riverbed team says that it is proud to partner with the group's communication and brand management function, especially for a brand that is 'so deeply rooted in South Africa's heritage'.

For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook or on Twitter.