In today’s digital world, your business needs to have a social media presence in order to really exist. And while every good PR professional knows that, what they don’t know is that social media offers far more than ‘existence’ in cyberspace.

media update’s Aisling McCarthy guides you through five of the ways that social media can be used as an instrumental part of your PR strategy.

Check out the full infographic here:

What other ways do you think PR professionals can utilise social media as a PR tool? Share your thoughts with us in the comments section below.

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Now that you know exactly how to use social media to your advantage, check you these Five things any good PR strategy needs to include.
*Image courtesy of Vecteezy