Many brands have overlooked PR coverage in print and magazines and have assumed that digital media coverage is more valuable. This view has made PR firms move towards digital methods, leaving traditional methods behind.
But leaving traditional PR in the past is not necessarily the best move for brands, as both traditional and digital PR are successful in different ways and can be used to achieve different objectives. Here are a few things to consider before deciding which PR method is best for your brand:
Using a combination of both traditional and digital PR can lead to your brand’s campaign being far-reaching and very successful. If you budget allows it, using a combination of these two methods can maximise your exposure.
Just because the world is becoming more digital every day doesn’t
mean that there is no longer a place for more traditional methods. Which PR method do you think is the best for your brand and why? Let us know in the comments section below.
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