"The PRISMs continue to grow with each year and we have no doubt that 2020 will be even bigger," says Palesa Madumo, convenor of the PRISMs. "It is always exciting to see not just the amazing work produced by our industry, but work that has made a significant difference in people's lives."

"We're hoping to also see some new names in 2020 and encourage small and medium-sized and black-owned consultancies to enter," adds Madumo. Madumo concludes that in order to ensure meaningful inclusion of micro-consultancies (usually made up of one to three staff members in an agency), the event will award small businesses in the category of New Emerging SMMEs.

The entry fee for this grouping is R800, allowing these organisations to save up to R1 500. Enrolled students can enter for free. Various industry giants and chief judges are expected to evaluate the awards and will be joined by 10 young judges, who will be mentored throughout the process as part of the PRISM Young Voices initiative.

The event will see the introduction of new categories including:
  • Arts and Entertainment
  • Crisis Communication Online
  • Digital Media Relations
  • Food and Beverage
  • Gaming and Virtual Reality
  • International Campaign
  • Integration of Traditional
  • New Media and Influencer Management
Individual entrants can also enter for the Influencer of The Year categories, which recognises outstanding, measured work in this space. 

Categories for entry include:
  • Financial Services
  • Business-to-Business
  • Healthcare
  • Technology
  • Travel and Tourism
  • Public Affairs
  • NGO Campaign
  • Corporate Responsibility and Public Relations
The submissions will be judged by experts in marketing, communication and public relations. Entry submission is online and the closing date for all entries is Friday, 7 February 2020. Tickets details will be made available soon. 

For more information, visit www.prisa.co.za. You can also follow PRISA on Facebook, Twitter or on Instagram.