2019's '#KLM100 campaign' saw the South African PR agency win the brand's internal Global Marketing Award
. Following the success of the campaign, Air France-KLM has extended its partnership with The Platinum Club by awarding its Air France account to the agency.
"We had originally used the PR services of The Platinum Club for the 100th
birthday of KLM Royal Dutch Airlines in 2019. With their experience, guidance and considerable knowledge of the industry, we had a very successful 'KLM100' campaign across a broad spectrum of media," says Wouter Vermeulen, general manager for Air France KLM Southern Africa.
"Based on that experience, we have now asked them to represent our partner, Air France. We will have some exciting new developments for Air France in the South African market this year — both with new aircraft types coming in and different schedules," adds Vermeulen.
"Both my marketing team and I have no doubt that with the natural energy and passion that The Platinum Club has for PR, it will be an exciting and fruitful year. We look forward to continuing our partnership with The Platinum Club and making 2020 a successful year," says Vermeulen.
The Platinum Club says that it is "excited to grow [its] partnership with the Air France-KLM brand and continue to create memorable media moments. [This will] help bring both brands to the forefront of a potential flyer's mind, while showcasing the company's innovative and sustainable aviation trends."
"The Air France and KLM Royal Dutch Airlines brands both offer a unique experience to customers, and we're looking forward to embarking on a journey that highlights this organically," says The Platinum Club MD El Broide.
"We believe that our innovative approach to PR will complement both brands' pioneering approach to aviation and highlight why both brands continue to dominate the global aviation space," says Broide.
"The dynamic relationship between the client and the agency has already proven to be something special. The team is driven, determined and, most importantly, they love the brands they work for. Their passion inspires anyone they come into contact with. It has certainly inspired us and we look forward to a fruitful year ahead," adds Broide.
"We look forward to integrating our creative approach to PR and brand awareness into the exciting developments both brands will be sharing over the course of the year," concludes Broide.
For more information, visit www.platinum-club.co.za
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