Youth Leadership and Entrepreneurship development (YLED) and Kwambele Social Marketing (KSM) have agreed to build a partnership by signing a memorandum of understanding. The main objective of the MoU fosters a strategic partnership that will see Kwambele provide pro-bono work over a three year period.
KSM is a social marketing agency that aims to nurture brands who want to make a positive impact in society. The agency has announced that it has partnered with YLED as its new CSI partner, with the intent to make a difference for young students.
The MoU signing took place at Kwambele offices in Sandton on Tuesday, 11 February. "We are excited to partner with YLED," says Tshidi Mbele, CEO of KSM. "It's clear YLED is passionate about the development of the youth and we want to become part of an organisation that develops young people so they can have a successful future."
"We at Kwambele believe that if more brands can partner up with more organisations such as YLED, a huge impact in the development of our youth will be achieved and this is what Kwambele stands for — making it matter," adds Mbele.
The MoU was signed by KSM CEO Tshidi Modikoane Mbele and Tebang Ntsasa operations manager of YLED. "We believe that the best way to reach our goal is via the new partnership we have with Kwambele," says Tebang Ntsasa.
"Through this partnership, KSM will assist YLED in spreading the awareness about being a force for good and the importance of reserving for the next generation. YLED will definitely learn a lot from Kwambele and as YLED, we are excited to be given this opportunity," adds Ntsasa.
The MoU aims to be a form of mutual commitment in combining skills and knowledge with the intention of developing in-school learners and out-of-school youth from diverse communities and backgrounds. The partnership will strive to up-skill and prepare young people for their future through entrepreneurship.
For more information, visit www.kwambele.co.za or visit www.yled.co.za.