Nunu Ntshingila, regional director Africa for Facebook Inc, says, "Every day, all around the globe — and specifically here in Africa — we see women on our platform supporting one another through events and fundraisers, connecting through groups, growing communities and building livelihoods through their small businesses."

"The narrative of the African woman is one of strength, determination and creativity. We're proud to continue to support and celebrate all women who continue to achieve so much by utilising the power of their voices through Facebook, Instagram and WhatsApp," adds Ntshingila.

Facebook aims to be an important tool for women business leaders worldwide. The platform strives to:
  • establish businesses
  • create jobs and livelihoods
  • reach customers its could never have reached before, and
  • create change.
In Africa, 23% of the business leaders surveyed through Facebook are women. They started their businesses for a variety of reasons, including:
  • flexible working conditions (4%)
  • to pursue a passion or dream (33%), and
  • or wanting to be their own boss (29%).
The following women are using Facebook's platforms to create movements for social change, build successful businesses and inspire others:

Technology developers
  • Peculiar Ediomo-Abasi (Nigeria): A leading woman in technology who was part of the hackathon team that developed a blockchain solution to address violence against women.
  • Gertrude Nyenyeshi (Kenya): A gaming enthusiast, web and mobile designer who builds digital skills with her local developer community.
  • Edidiong Asikpo (Nigeria): A software engineer, developer and leader of Facebook's Developer Circle in Uyo. She is also part of SheCodeAfrica and Women Will community circles that inspire other women to start careers in technology.
Facebook community leaders
  • Thitu Kariba (Kenya): Founder of Pregnant and Nursing Mums Support Group, an organisation where expectant and new mothers in Kenya can find support, advice and develop friendships.
  • Nadine Maselesele (South Africa): Founder of Salt River High Tutoring and Facebook Community Leadership [Youth] Fellow who built a computer lab for her former high school.
  • Korie Betty Maru (Kenya): Founder of Digital Farmers Kenya, a group that shares advice and farming technologies so that members can start or improve their agri-businesses and sell produce.
  • Gbemisola Boyede (Nigeria): Founder of Ask the Paediatricians, a Facebook group that allows parents to ask paediatricians questions about their children and which holds regular offline outreach programmes to promote good health and well-being of children.
  • Lusanda Magwape (South Africa): Founder of Dream Factory Foundation, a non-profit that empowers youth-at-risk (betwen the ages of 13 and 25 years) to transition successfully into adulthood and make a full contribution to active society.
African founded SMBs
  • Caamo Kane (Senegal): Founder of Dakar Farmers Market, a craft market that promotes local consumption and the well-being of the community.
  • Swaady Martin (Pan-Africa): Founder of Yswara, a company that produces and retails African teas and accessories that are created with ingredients from Africa.
  • Tosin Oshinowo (Nigeria): Founder of Ile-Ila House of Lines, a furniture line designed and hand-made in Lagos, which aims to bring contemporary furniture into the local market.
  • Rabia Ghoor (South Africa): Founder of SwiitchBeauty, an Internet born beauty brand that develops and sells cosmetics, skincare and beauty tools with product ideas crowdsourced from its community.
  • Cecilia Muyide (Nigeria): Founder of CTAG - Comcolours Teaching Aids and Games, a company that strives to make learning fun for children by providing teaching aids and games to boost learning habits in children.
  • Vuuqa (Kenya): Founder of Kiondo, a handwoven handbag brand made from sisal with leather trimmings, which is indigenous to the Kikuyu and Kamba tribes of Kenya.
  • Kemi Lewis (Nigeria): Founder of KL's Naturals, a hair salon that caters to the styling and healthy maintenance of curlyand coily tresses.
  • Muthuri Ian (Kenya): Founder of Turnup Travel, an agency that organises exotic holidays and themed experiences, which aims to change the world’' negative perspective of Africa.

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