The PRISMS are Africa's most sought-after public relations and communication awards and are judged by over 67 judges, alongside 10 young judges, as part of the PRISMS Young Voices initiative.

PRISMS are awarded to those who have successfully fused strategy, creativity and professionalism to achieve the best communications and business objectives in their public relations campaigns. These include:
  • individuals
  • students
  • consultancies
  • companies
  • government organisations, and
  • NGOs.
2020 saw the introduction of new categories including:
  • Arts and Entertainment
  • Crisis Communication Online
  • Digital Media Relations
  • Food and Beverage
  • Gaming and Virtual Reality
  • International Campaign, and 
  • Integration of Traditional and New Media and Influencer Management.
The 2020 awards will be hosted by television presenter Thabiso Makhubela. Tickets can be purchased on Howler. The awards have indicated that seats are limited and encourage attendees to book early. The awards request that tickets are brought to the event for scanning and entry.

For more information, visit or You can also follow PRISA on Facebook, Twitter or on Instagram.