1. You will look and feel better

When you are fit and healthy, you feel better about yourself and you are more confident. Your energy levels are better and your outlook on life is generally more positive. There's nothing that clears your head quite like a good run, cycle or even gym session. You'll also find that you attract like-minded people with positive mindsets and attitudes.

The same goes for your reputation. When you have a good healthy reputation, you will find that people will want to be associated with your brand and do business with your company. People are willing to buy products and services produced by a company whose values they can resonate with.

2. Being healthy protects you from injury

The fitter you are, the faster you will be able to recuperate from an injury or illness. Being fit doesn't mean that you won't ever get hurt or sick — it just speeds up the recovery time.

When it comes to a reputation, the healthier your company's reputation is, the more likely it is to protect you during a crisis. You can't only start thinking about your health once you are sick or injured; the same goes with your reputation.

You can't start thinking about it only once there is a crisis that needs to be managed. If you've put in the work — be it for your own fitness or looking after your company's reputation — you are safeguarding and equipping yourself from serious injuries and major damage during a crisis.

3. Fitness encourages consistancy

If you want to run that marathon or finish your first cycling race, you need to put in the practice. No magic potion will get you fit. You need to be consistent in your training habits; it's all about discipline. You are not going to attempt to run a marathon if you've not put in the training.

The things that we know we need to do are often neglected, and then we wonder how we managed to get so unfit so quickly, or where those few extra kilograms came from.

There is also no quick fix to building your reputation, especially after a crisis. You need to put in the work, usually internally first.

4. Fitness encourages measurment and, therefore, solutions

You need to measure your progress. As you get fitter, you invest in the right equipment — perhaps by downloading an app or two — and you push yourself to go further and faster each time. 

It is just as important to measure your reputation. What is the current perception of your organisation by your different stakeholders? Different things will be important to different people.

Knowing your reputation score will definitely give you the upper hand around the boardroom table and help you to come up with solutions to take your reputation to the next level. Consider the saying, 'If you treasure it, you will measure it'. How much do you treasure you reputation, and how healthy is it?

Not sure where to start? Reputation Matters' Repudometer® research provides organisations with quantified reputation scores that show exactly what is building and breaking down organisations' reputations.

The Reputation Matters mentorship programme also gives organisations access to a team of reputation specialists to help its clients become businesses that people want to work with.

For more information, visit www.reputationmatters.co.za or contact [email protected]. You can also Follow Reputation Matters on Facebook or on Twitter