According to the Loeries, COVID-19 will continue to segregate individuals and have significant effects on the economy.

"Now, more than ever, the world needs brands to come together and thrive," says the team at the Loeries

"Big, small or start-up – every brand needs a purpose. Now is the perfect opportunity to deliver one," adds the team. 

The Loeries has made briefs for social good available for viewing here

"By bringing a solution to life, you can help Africa and the Middle East stop the spread and flatten the COVID-19 curve," says the team at the Loeries. "'Tthuma mina', (send me) [to] be the change-maker."

The team encourages brands to be "decision-makers" and to email [email protected]

For more information, visit You can also follow the Loeries on Facebook or on Twitter.